Mary J. Blige, Bruce willis, & Jennifer Anniston to laugh perfumes this summer

April 16, 2010
Jennifer Aniston announced today she’s launching her first fragrance, Lolavie, this summer.
The perfume will roll out exclusively at Harrods in the U.K. in June. The debut dates on this side of the pond haven’t been announced yet.
Aniston is currently filming with Adam Sandler in “Just Go With It”  where she plays a single mom forced to pretend she’s her boss’ estranged wife.
She also has “The Switch” hitting screens this August.
Why the name? No one knows yet.
Aniston says it’s personal….which means it may take another day or so before the South Florida-based manufacturer Falic Fashion Group spells it out for everyone.
Also, this summer Mary J. Blige will launch her first fragrance called My Life with long-time collaborators Carol’s Daughter.
Bruce Willis has signed a deal that – so far – gives him a fragrance deal solely in Europe and Asia through German cosmetics giant LR Health & Beauty Systems (which also has scent deals with singer Leona Lewis, tennis star Boris Becker and model Marcus Schenkenberg). Willis’ men’s cologne debuts July 1st.
In other beauty biz news, Keri Wilson has been snapped up by Avon Products. The singer joins a stable of stars shilling for the company that includes Patrick Dempsey, Reese Witherspoon, Zoe Zaldana, Fergie and Courteney Cox.
Oh, and one more thing: Julia Roberts’ first ads for Lancome begin running this summer.

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