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Details on Mary J. Blige's new sun glasses line

May 17, 2010



CARLSBAD, Calif., May 17, 2010 (BUSINESS WIRE) -- Multiplatinum selling recording artist and acclaimed music icon Mary J. Blige, Interscope Geffen A&M Records, and its Chairman, Jimmy Iovine, have joined forces with Orange 21 Inc. (Pink Sheets: ORNG) to develop Melodies by MJB, a signature line of fashion sunglasses set to debut in Fall 2010. The first Melodies by MJB collection will feature four styles with a total of 20 color options. Each unique style will represent a specific facet of Blige's life. Select retail partners for Melodies by MJB will be announced in the near future.

Nine-time Grammy Award winner Blige has sold more than 40 million albums in a career spanning almost two decades, becoming a major influence on popular culture. Orange 21, a Southern California eyewear company, designs, manufactures and sells manufacturing and distributing high quality eyewear since 1994. The innovative and creative collaboration was nurtured with the guidance and support of Jimmy Iovine, Chairman of Interscope Geffen A&M Records, Blige's record company and a division of the Universal Music Group, the world's largest music company. Melodies by MJB is the second major artist-centric brand Iovine has helped bring to market. With recording artist Dr. Dre, Iovine also recently developed Beats by Dr. Dre, which has quickly won a significant share of the premium headphone market and has ncluded a partnership with electronics giant Hewlett-Packard

Said Iovine, "To reach out beyond music, an artist has to become involved with she especially loves sunglasses, making Melodies by MJB a natural fit for her." Added Stone Douglass, CEO of Orange 21, "We are incredibly excited to work with someone such as Mary who has such phenomenal influence in all aspects of the entertainment world. However, the most exciting element is how much Mary loves eyewear and how committed she is to driving her new brand."

A second, more extensive, collection for Melodies by MJB will launch in Spring 2011.

YAAASSSSSS FOR QUEEN MARY TAKING ALMOST 20 YEARS TO GIVE BOTH THE FEMALE & MALE A CHANCE TO LOOK CUTE WITH HER NEW SUN GLASSES LINE! KEEP UP THE GOOD WORK! BUSINESS WOMEN, SINGER, RAPPER, WRITER,...WHAT'S NEXT?

Considering the status of the economy here in the states, I'm not too big on Mary releasing all of these external projects. Had she done this 5 years ago...I wouldn't of questioned it. People's reaction to material things aren't as bold & happy as they were. Mary has the fan base, but the cost is whats it's going to have to come down to. If Mary succeeds during these hard times that'll make her a brand like no other, im sure she can, but I simply question it...


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