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Mary J. Blige shatters Fragrance Records, selling....

August 3, 2010

More Than 60,000 Units of My Life.

-- Groundbreaking Success of My Life's Exclusive Launch on HSN Changes the Paradigm for a Prestige Fragrance Launch in the Beauty Industry -- :-)

ST. PETERSBURG, Fla., Aug. 3 /PRNewswire-FirstCall/ -- HSN, a leading multichanne retailer, announced today that its exclusive launch of Mary J. Blige's  My Life fragrance on air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.

"I am thrilled with the success of My Life, the experience on HSN with Carol's Daughter and the overwhelming donations to FFAWN," said nine-time Grammy Award winner Mary J. Blige.  "I can't wait to share another touch of my heart.  Thank you to all my fans - new and old – for being there for me."

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non- profit created by Ms. Blige and Chairman & Lead Investor of Carol's Daughter Steve Stoute to assist women in need.  For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of HSN, will donate $1 to FFAWN.

"The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator," said HSNi CEO Mindy Grossman.  "We were thrilled that Mary's inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response."

My Life, which was the first fragrance created by Ms. Blige and the first celebrity fragrance developed by beauty-lifestyle brand Carol's Daughter, attracted nearly 20% new customers to HSN.  In addition, as part of HSN's continuity program, almost 10,000 customers signed up to receive shipments of the new fragrance on a regular basis.

Carol's Daughter, a partner of HSN over the last two years, has experienced great success in telling its universally appealing story.  Given this success, Mr. Stoute and Ms. Blige committed to bring their story to HSN.  "HSN gave me a unique platform to tell my story. It took time -- I had to find a place that allowed me to be me. I never do something that I don't believe in," continued Ms. Blige.  " My Life presented by Carol's Daughter on HSN was the only way to show my fans another labor of love."

screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; http:// www.hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI)


Not Mary setting perfume records. :-)

Not Mary having an impact so major that it'll alter how celebs will sell their perfume. :-)

Not Mary having 10,000 people sign up for a regular basis purchase of her perfume. :-)

Not Mary giving $1 for every bottle sold to her charity. :-)

Mary & her perfume is here to stay! :-)

Not Mary having Oprah's support for "My Life". :-)

Not Mary having the largest first day sells of an American fragrance. :-)

The beauty of it all is that Mary will profit a heavy percentage, she didn't go through a department store nor did she go through an external company to endorse her perfume.

The perfume is distributed through the organic beauty company "Carols Daughter", Mary is co-owner of "Carols Daughter". :-)

You'll just have to stay mad.

1 comments:

Markee001 at: August 4, 2010 at 4:43 AM said...

A Record breaking nite for HSN & a Fantastic nite for Mary, Carols Daughter & FFawn. Although we cant purchase "My Life" here direct in the UK (at the moment) It was a great nite for Mary's Fans & supporters as well. Just goes to prove once again that Mary sets the standard that everyone else tries to reach. Congrats again to the Legend that is Mary J Blige

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