Mary J. Blige's "My Life" Fragrance wins 2 WWD Awards!!

December 30, 2010

This morning, at the ungodly hour of 7:30, the 8th Annual “WWD Beauty Biz Awards” took place at the Four Seasons Restaurant in NYC. Being consummate beauty professionals, everyone in attendance looked refreshed and chic, with lots of Chanel bags and perfectly applied lipstick.
Gina Sanders, the president and CEO of Fairchild Fashion Group, started off the presentation by dishing about changes coming to WWD and (now owned by Fairchild, of course).

Prestige Company: Carol’s Daughter for My Life by Mary J. Blige, which was marketed via non-traditional routes: HSN, internet, social media, bloggers.

Most Innovative Marketers of the Year:
Prestige – Carol’s Daughter, My Life by Mary J. Blige


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