LOS ANGELES, February 7, 2012 /PRNewswire/ --
Belvedere, the world's first super premium vodka and (RED)™.
The exclusive performance will be followed by a private party at Bardot, Los Angeles to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate HIV and AIDS in Africa.
In winter 2011, BELVEDERE (PRODUCT)[RED™] Special Edition bottle launched to raise proceeds for the Global Fund™ to fight HIV/AIDS. The (RED) inspired packaging will contain the same unadulterated and naturally smooth® Belvedere vodka enthusiasts have always enjoyed. 50% of Belvedere's profits from the global sale of (BELVEDERE)[RED] will contribute to the Global Fund.
Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we'll be one step closer to an HIV / AIDS free generation in 2015."
Fans can watch the party build up and Mary J Blige's performance live via Facebook at approximately 10.45pm (PST). The event will be streamed to http://www.facebook.com/belvederevodka. Media can download images and B-Roll footage from the event at 6am Friday 10th February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige