Hollywood stars and LA’s finest attended Belvedere Vodka’s pre-Grammy party at Avalon to celebrate its partnership with (RED) to raise proceeds for the Global Fund – among the world’s leading financiers of programs to fight HIV/AIDS in Africa.
Belvedere continues to uphold their commitment to fighting AIDS/HIV in Africa. On behalf of all Twitter users who signed the special edition (BELVEDERE) RED virtual bottle on the night by tweeting #BELVERED, Belvedere will donate $1 for each signature to the Global Fund.
During the event, guests were able to view the spectacular (BELVEDERE)RED Double Sphere Hanging, a specially-commissioned art installation by acclaimed artist Carsten Höller to honor the union of (RED) and the world’s first super premium vodka.
Following the performance, guests attended the Belvedere’s VIP after-party at Bardot where guests enjoyed delicious cocktails including Belvedere (RED) Crimson Squeeze, Belvedere (RED) Crush and Belvedere Unfiltered Rosemary Julep.
Mary J Blige said: “I’m delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we’ll be one step closer to an HIV / AIDS free generation in 2015.”