May 26, 2013 Labels: Starshell
Mary J. Blige's signee Starshell launched a Kickstarter campaign to raise $15,000 for her Birthday Girl clothing line. The collection shares the same name as her music single.
The Matriarch singer's purpose for the new venture is the "clothing is a reminder of the importance of celebrating yourself and all you have every day."
The idea for the project was conceived while she was on the Liberation tour with Mary J. Blige and D'Angelo. After out the merchandise at tour stops, Starshell realized the power of the Birthday Girl message: " I really knew that people connected with the song and the message -- BIRTHDAY GIRL was born!"
Starting at $5 a pledge, anyone can donate to this project. The last day for donations is June 21, 2013. Visit Starshell's Kickstarter page to fund the project.